Privacy Policy
The Irvine Times A publication of Nava Products Inc.
1. Introduction
The Irvine Times (“The Irvine Times,” “we,” “us,” or “our”) operates the website located at theirvinetime.com and any associated mobile application (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile app, subscribe to our newsletter, or otherwise interact with us.
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access or use our Services.
This policy applies to all visitors, users, and others who access the Services (“Users,” “you”).
2. Information We Collect
2.1 Information You Provide Directly
- Newsletter sign-up: When you subscribe to our email newsletter, we collect your email address and, if provided, your name.
- Contact forms / tips / letters to the editor: If you contact us, submit a news tip, or write a letter to the editor, we collect the information you provide, such as your name, email address, and the content of your message.
- Account information (if applicable): If our mobile app or website allows account creation, we collect information such as your name, email address, and password.
2.2 Information Collected Automatically
When you use our Services, we automatically collect certain information, including:
- Device and usage data: IP address, browser type, operating system, device identifiers, pages viewed, time spent on pages, referring/exit URLs, and click activity.
- Location data: General geographic location inferred from your IP address. Our mobile app may request more precise location data (e.g., to show hyper-local news); this is only collected with your permission and can be disabled in your device settings.
- Cookies and similar tracking technologies: See Section 3 below.
2.3 Information from Third Parties
We may receive information about you from third-party services we use, such as analytics providers and advertising partners, as described in Sections 4 and 5.
3. Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar technologies to:
- Remember your preferences
- Understand how visitors use our Services
- Measure the effectiveness of our content and advertising
- Deliver relevant advertising
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies, but doing so may affect the functionality of our Services. Our mobile app may also use similar technologies such as mobile device identifiers. We currently do not respond to “Do Not Track” browser signals, as no uniform standard for such signals has been adopted.
4. Analytics
We use analytics services, including Google Analytics, to help us understand how visitors engage with our website and mobile app. These services collect information such as pages visited, time spent on the Services, and general device/browser information, typically through cookies or similar technologies.
Google Analytics’ data collection and use is governed by Google’s own privacy policy, available at: https://policies.google.com/privacy
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
5. Advertising
We may display advertisements on our website and mobile app through third-party advertising networks, including Google AdSense.
These advertising partners may use cookies, web beacons, and similar technologies to collect information about your visits to our Services and other websites in order to provide advertisements tailored to your interests.
- Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our Services and/or other sites on the Internet
- You may opt out of personalized advertising by visiting Google Ads Settings: https://adssettings.google.com
- You may also visit the Digital Advertising Alliance’s opt-out page at http://www.aboutads.info/choices/ to opt out of interestbased advertising from participating companies.
We do not control the privacy practices of third-party advertisers, and we encourage you to review their respective privacy policies.
California “Sale” and “Sharing” of Information
Under California law (CCPA/CPRA), the use of certain advertising cookies that share information with third-party ad networks may be considered a “sale” or “sharing” of personal information, even though no money changes hands. See Section 8 for your rights regarding this.
6. How We Use Your Information
- Deliver, operate, and maintain our website and mobile app
- Send our email newsletter and respond to inquiries
- Personalize and improve content and user experience
- Analyze usage trends and Services performance
- Serve and measure the effectiveness of advertising
- Detect, prevent, and address technical issues, fraud, or misuse
- Comply with legal obligations
7. How We Share Your Information
We do not sell your personal information for money. We may share information as follows:
- Service providers: With vendors who perform services on our behalf (e.g., email newsletter platform, hosting provider, analytics providers).
- Advertising partners: As described in Section 5.
- Legal requirements: If required by law, subpoena, or legal process, or to protect the rights, property, or safety of The Irvine Times, our users, or others.
- Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- With your consent: For any other purpose disclosed to you at the time of collection, with your consent.
8. Your Privacy Rights
8.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we have collected about you and how it has been used and disclosed
- Delete personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of your personal information (see Section 5 regarding advertising cookies)
- Non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information in Section 13. We will verify your request before fulfilling it.
8.2 Other Jurisdictions
If you are located outside of California or the United States, you may have additional or different rights under the laws of your jurisdiction (for example, the GDPR if you are in the European Economic Area or United Kingdom). Please contact us if you wish to exercise any such rights, and we will respond in accordance with applicable law.
9. Children’s Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly. If you believe we have collected information from a child under 13, please contact us using the information in Section 13.
10. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for tax, accounting, legal, or archival journalism purposes).
11. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Third-Party Links and Content
Our Services may contain links to third-party websites, embedded content (such as social media posts or videos), or references to thirdparty services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites or services you visit.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
The Irvine Times A publication of Nava Products Inc.
Email: contact@theirvinetimes.com
Mailing Address: 9891 Irvine Center DR, Suite 200, Irvine – 92618
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, provide additional notice (such as a notice on our homepage or via email).
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.